#1
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Yamaha acquires Guild
Well, Cordoba music group, which includes Guild among others.
Seems like current Guilds are already pretty well regarded - do we think this might improve them? https://www.guitarworld.com/news/yam...-guild-guitars
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2023 Eastman E6D-TC 2022 Martin D-10E 2022 Guild D-40E 1987 Peavey Patriot bass |
#2
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they can't do worse than fender
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#3
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The poor Guild brand has been bounced around so much over the years...
I owned a RI-built D4 and D25 in the late 90s. Really nice guitars I wish I held onto. Back then, the big three were Martin, Taylor, and Guild. I hope this move is good for the brand.
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Martin:1956 00-18, 1992 D-16H, 2013 HD-28, 2017 CEO-7, 2020 000-28 Modern Deluxe Santa Cruz OM/PW, Larrivee OM-03R, Taylor GS-Mini Mahogany, Taylor 356CE, Fender American Professional Stratocaster, MIM Telecaster, Gibson Les Paul Studio, Epiphone ES-339 Pro YouTube Channel | Listen to my stuff on Spotify/Apple Music |
#4
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That's very interesting indeed.
Yamaha has had, and continues to have, high standards throughout their musical line. And, they've been at it for decades. Best wishes to everyone at the Cordoba\Guild factory in Oxnard, CA and here's to you Yamaha - make these iconic guitars all they should be. Maybe Guild has finally found its permanent home under the aegis of Yamaha.
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#5
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The best 12 string I ever owned was a 1964 F-212, the first full year of production. No fret markers, 2" nut, flat fingerboard, no volute. If I was a foot taller I'd have kept it.... Anyway I bet Yamaha will do the right thing if history is any indicator. Best, Howard Emerson
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#6
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Got the chips and salsa one the table, and some cold Bitburger in the fridge...
This should get real interesting...
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#7
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I think this is actually terrible news. :/
I would have been a lot happier to read "Martin Acquires Guild," or something along those lines. No knock on Yamahas; they are fine guitars. I just hate to see a small US-based company that produces quality products get swallowed up by a foreign corporate giant. |
#8
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I think that Cordoba has done a really great job of keeping Guild alive and well and really well made, albeit with a fairly limited production and marketing/distribution level.
Same goes for their very very fine classical guitars as well. I think that Yamaha will bring their very consistent high standards for quality at all price levels, and the ability to produce and market at much higher volume levels, which would really help Guild gain a solid foothold in market share. Maybe now Guild will finally have some longer term stability, which the brand really needs, and, IMO, deserves. Yeppers...I think this is GOOD news for Guild. Fingers Crossed... duff Be A Player...Not A Polisher |
#9
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Yamaha will probably be the best thing to happen to the brand since they left Rhode Island. And pretty sure Martin is NOT in the business of acquisitions
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Martin:1956 00-18, 1992 D-16H, 2013 HD-28, 2017 CEO-7, 2020 000-28 Modern Deluxe Santa Cruz OM/PW, Larrivee OM-03R, Taylor GS-Mini Mahogany, Taylor 356CE, Fender American Professional Stratocaster, MIM Telecaster, Gibson Les Paul Studio, Epiphone ES-339 Pro YouTube Channel | Listen to my stuff on Spotify/Apple Music |
#10
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Martin is *definitely* in the business of acquisitions... They are rapidly acquiring all of our disposable income. LOL! I keep my fingers crossed that Guild doesn't just disappear, or that all of their production moves overseas. When the production goes overseas, the workers left behind have no jobs. :/ |
#11
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I hope Yamaha keeps the brand going and imparts it's, lessons learned into the brand.
I worked at a fortune 100 company for twenty years. A privately owned company that was a leader in their niche. And now for a large publicity traded company. What I have seen all too often, is a large company buys a smaller competitor. Then takes what they are doing better, be it processes, engineering, or customer base. Then shuts it down. I hope this isn't a step in eliminating the competition.
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2007 Indiana Scout 2018 Indiana Madison Quilt Elite 2018 Takamine GJ72CE 12-String 2019 Takamine GD93 2022 Takamine GJ72CE 6-String 2022 Cort GA-QF CBB 1963 Gibson SG 2016 Kala uke Dean A style mandolin. (Year unknown) Lotus L80 (1984ish) Plus a few lower end I have had for years |
#12
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We're looking at this from a Guild/steel string perspective. I wonder how much the Cordoba line entered into the decision. Before Cordoba started making inroads, Yamaha was the leading player in the world market for intro and student level classical guitars, even marketing a concert level instrument in the '70s (Konrad Ragossnig played one for a while). This union would in all likelihood restore them to that sales pinnacle.
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Guild F212: 1964 (Hoboken), Guild Mark V: 1975 (Westerly), Guild Artist Award: 1975 (Westerly), Guild F50: 1976 (Westerly), Guild F512: 2010 (New Hartford), Pawless Mesquite Special: 2012, 90s Epi HR Custom (Samick), 2014 Guild OOO 12-fret Orpheum (New Hartford), 2013 12 fret Orpheum Dread (New Hartford), Guild BT258E, 8 string baritone, 1994 Guild D55, Westerly, 2023 Cordoba GK Negra Pro. |
#13
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Cordoba bought them in 2015, and seems to have stabilized the brand again. And, of course, now Yamaha has bought Cordoba, and with it, Guild. Yamaha is an excellent company, and sticks to high quality standards. I foresee this being good for both the import Guilds and the US production.
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2023 Eastman E6D-TC 2022 Martin D-10E 2022 Guild D-40E 1987 Peavey Patriot bass |
#14
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Quote:
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#15
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2023 Eastman E6D-TC 2022 Martin D-10E 2022 Guild D-40E 1987 Peavey Patriot bass |