If you've ever tried to sell a high-end guitar from a small maker, then your question would be answered. The big companies have spent millions on marketing their brand; that brand equity isn't (totally) lost in the resale process.
There's a reason that the Classifieds is full of small-maker guitars in perfect condition, selling for 40% of the original price. I'm sure they are all exceptional instruments, but the brand equity just isn't there.
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1943 Gibson J-45
Martin Custom Shop 000-28 Authentic Aged 1937
Voyage Air VAOM-4
IBG Epiphone J-200 Aged Antique
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